On Monday night I attended the global launch event of the “Live Below the Line” campaign at a fund raising event in London, hosted by Hugh Jackman. I worked as one of the volunteers at the event, and was given the t-shirt you see in the picture alongside. I think the slogan is one of the cleverest and most powerful I have ever seen:
& Just Us For All
The campaign is aimed at raising awareness of the fact that a quarter of the world’s population – 1.4 billion people – go to bed hungry every night. They survive on the equivalent of £ 1 per day. That’s for everything: food, clothes, medicine, transport, entertainment and education of their children.
In order to raise funds to fight extreme poverty, thousands of people around the world are going to try and live on less than £ 1 of food and drink for five days next week. I am doing so starting next Saturday, for five days. This is the “Live Below the Line” challenge. Please would you consider sponsoring me, even if it’s just a few pounds (or dollars, or rands, or euros). It’s easy to do at my special campaign website. You can also leave me a message of support, and show your concern for the world’s poor.
And that’s why I think the slogan is so brilliant. If we don’t do anything, who will? And if we don’t do it now, then when? It’s about Just Us For All.
The campaign is organised by the Global Poverty Project, a charity that aims to see the eradication of extreme poverty in one generation. I volunteer as a presenter of their awesome multimedia presentation, “1.4 Billion Reasons”. You can request a presentation at your office, your school, your home or church – click here to do so.
You can also watch a video of the promotional work that Hollywood superstar, Hugh Jackman, has done as a celebrity sponsor of the campaign. He was superb on Monday night. He’s joined the cause. Why don’t you?
Hugh Jackman calls for thousands to Live Below the Line from Nick Allardice on Vimeo.